Great communicators have an appreciation for positioning. They understand the people they're trying to reach and what they can and can't hear. They send their message in through an open door rather than trying to push it through a wall.
John P. KotterLeadership defines what the future should look like, aligns people with that vision, and inspires them to make it happen despite the obstacles.
John P. KotterAnyone in a large organization who thinks major change is impossible should probably get out.
John P. Kotter