Leadership defines what the future should look like, aligns people with that vision, and inspires them to make it happen despite the obstacles.
John P. KotterValued achievements connect to people at a deeper levelโand a deeper level can change behavior that is generally very difficult to change.
John P. KotterThis is true even in organizations that are very focused on analysis and quantitative measurement, even among people who think of themselves as smart in an MBA sense. In highly successful change efforts, people find ways to help others see the problems or solutions in ways that influence emotions, not just thought.
John P. Kotter