The locus of corporate innovations has been product development. But in times of rapid and unpredictable change, the creation of individual products becomes less important than the creation of a general organizational aptitude for innovation.
John Seely BrownThe need for innovation – the lifeblood of business – is widely recognized, and imagination and play are key ingredients for making it happen.
John Seely BrownThe most important invention that will come out of the corporate research lab in the future will be the corporation itself.
John Seely Brown