I've always run by the hierarchy of "If not funny, interesting. If not interesting, hot. If not hot, bizarre. If not bizarre, break something."
Jon Stewart61% of graduating teens have had sex, 37% will eventually have sex, and 2% become statisticians.
Jon StewartNever name it after yourself. Maybe we'll throw a with in there. That seems to work. Like Late Show With David Letterman.
Jon Stewart