And I said couldn't we be more moderate? And he said why? And I said because I care about the team. And he said, 'No Jony, you're just really vain. You just want people to like you. I'm surprised at you, because I thought you really held the work up as the most important and not how you are perceived by people.' People misunderstand Steve because he was so focused.
Jonathan IveObjects and their manufacture are inseparable, you understand a product if you understand how it's made.
Jonathan IveThe word design is everything and nothing. The design and the product itself are inseparable.
Jonathan IveMy father was a very good craftsman. He made furniture, he made silverware and he had an incredible gift in terms of how you can make something yourself.
Jonathan IveI get an incredible thrill and satisfaction from seeing somebody with Appleโs tell-tale white earbuds. But Iโm constantly haunted by thoughts of, is it good enough? Is there any way we could have made it better?
Jonathan Ive