And I said couldn't we be more moderate? And he said why? And I said because I care about the team. And he said, 'No Jony, you're just really vain. You just want people to like you. I'm surprised at you, because I thought you really held the work up as the most important and not how you are perceived by people.' People misunderstand Steve because he was so focused.
Jonathan IveThe goal of Apple is not to make money but to make really nice products, really great products.
Jonathan IveBut one of the things that really irritates me in products is when I'm aware of designers wagging their tails in my face.
Jonathan Ive