If something is not good enough, stop doing it.

The most important thing is that you actually care, that you do something to the very best of your ability

A beautiful product that doesn't work very well is ugly.

There are 9 rejected ideas for every idea that works.

We make and sell a very, very large number of (hopefully) beautiful, well-made things. Our success is a victory for purity, integrity - for giving a damn.

I figured out some basic stuff: that form and colour defines your perception of the nature of an object, whether or not it is intended to.

As a kid, I remember taking apart whatever I could get my hands on.