If something is not good enough, stop doing it.

When something exceeds your ability to understand how it works, it sort of becomes magical.

The design process is about designing and prototyping and making. When you separate those, I think the final result suffers.

It feels like each time we are beginning at the beginning, in a really exciting way.

Our goal is to try to bring a calm and simplicity to what are incredibly complex problems so that you're not aware really of the solution.

I am keenly aware that I benefit from a wonderful tradition in the UK of designing and making.

There's no learning without trying lots of ideas and failing lots of times.