The best design explicitly acknowledges that you cannot disconnect the form from the material - the material informs the form.
The nature of having ideas and creativity is incredibly inspiring.
A lot of what we are doing is getting design out of the way.
Our goal is to try to bring a calm and simplicity to what are incredibly complex problems so that you're not aware really of the solution.
To do something innovative means that you reject reason.
If you are truly innovating, you don't have a prototype you can refer to.