It's actually a rare and precious thing to discover what it is you love to do, and I encourage you to remain unapologetically consumed by it. Be faithful to your gift and very confident in its value.

If something is not good enough, stop doing it.

True simplicity is, well, you just keep on going and going until you get to the point where you go... Yeah, well, of course.

It feels like each time we are beginning at the beginning, in a really exciting way.

We’re keenly aware that when we develop and make something and bring it to market that it really does speak to a set of values. And what preoccupies us is that sense of care, and what our products will not speak to is a schedule, what our products will not speak to is trying to respond to some corporate or competitive agenda. We’re very genuinely designing the best products that we can for people.

If you're not trying to do something better, then you're not focused on the customer and you'll miss the possibility of making your business great.

I left London in 1992, but I'm there 3-4 times a year, and love visiting.