It's actually a rare and precious thing to discover what it is you love to do, and I encourage you to remain unapologetically consumed by it. Be faithful to your gift and very confident in its value.

I get an incredible thrill and satisfaction from seeing somebody with Apple’s tell-tale white earbuds. But I’m constantly haunted by thoughts of, is it good enough? Is there any way we could have made it better?

Simplification is one of the most difficult things to do.

Different and new is relatively easy. Doing something thats genuinely better is very hard.

What I love about the creative process, and this may sound naive, but it is this idea that one day there is no idea, and no solution, but the next day there is an idea. I find that incredibly exciting and conceptually actually remarkable.

It became an exercise to reduce and reduce, but it makes it easier to build an easier for people to work with.

A lot of what we are doing is getting design out of the way.