If you're not trying to do something better, then you're not focused on the customer and you'll miss the possibility of making your business great.

If you're not trying to do something better, then you're not focused on the customer and you'll miss the possibility of making your business great.

It feels like each time we are beginning at the beginning, in a really exciting way.

As consumers we are incredibly discerning, we sense where has been great care in the design, and when there is cynicism and greed.

A small change at the beginning of the design process defines an entirely different product at the end.

We don't do focus groups - that is the job of the designer.

The best design explicitly acknowledges that you cannot disconnect the form from the material - the material informs the form.