Being superficially different is the goal of so many of the products we see... rather than trying to innovate and genuinely taking the time, investing the resources and caring enough to try and make something better.
As a kid, I remember taking apart whatever I could get my hands on.
One thing most people don't know is that Steve Jobs is an exceptional designer.
To design something really new and innovative you have to reject reason.
What we don't include is as important as what we do include.
Very often design is the most immediate way of defining what products become in people's minds.