It became an exercise to reduce and reduce, but it makes it easier to build an easier for people to work with.
There are 9 rejected ideas for every idea that works.
There's an applied style of being minimal and simple, and then there's real simplicity. This looks simple, because it really is.
The nature of having ideas and creativity is incredibly inspiring.
People's interest is in the product, not in its authorship.
What we don't include is as important as what we do include.