We try to solve very complicated problems without letting people know how complicated the problem was.
When our tools are broken, we feel broken. And when somebody fixes one, we feel a tiny bit more whole.
Simplification is one of the most difficult things to do.
What we make testifies who we are. People can sense care and can sense carelessness.
We don't do focus groups - that is the job of the designer.
The design process is about designing and prototyping and making. When you separate those, I think the final result suffers.