The goal of Apple is not to make money but to make really nice products, really great products.

It's actually a rare and precious thing to discover what it is you love to do, and I encourage you to remain unapologetically consumed by it. Be faithful to your gift and very confident in its value.

The best design explicitly acknowledges that you cannot disconnect the form from the material - the material informs the form.

If something is going to be better, it is new, and if it's new you are confronting problems and challenges you don't have references for.

The memory of how we work will endure beyond the products of our work.

One thing most people don't know is that Steve Jobs is an exceptional designer.

Really great design is hard. Good is the enemy of great.