When something exceeds your ability to understand how it works, it sort of becomes magical.
Jonathan IveIt became an exercise to reduce and reduce, but it makes it easier to build an easier for people to work with.
Jonathan IveDifferent and new is relatively easy. Doing something thats genuinely better is very hard.
Jonathan IveWhat I love about the creative process, and this may sound naive, but it is this idea that one day there is no idea, and no solution, but the next day there is an idea. I find that incredibly exciting and conceptually actually remarkable.
Jonathan Ive