Apple stood for something and had a reason for being that wasn't just about making money.
We shouldn't be afraid to fail - if we are not failing we are not pushing. 80% of the stuff in the studio is not going to work. If something is not good enough, stop doing it.
We're very genuinely designing the best products that we can for people.
We shouldn't be afraid to fail- if we are not failing we are not pushing.
Perhaps I'd like to design cars, but I don't think I'd be much good at it.
Making the solution seem so completely inevitable and obvious, so uncontrived and natural - it's so hard!