We shouldn't be afraid to fail - if we are not failing we are not pushing. 80% of the stuff in the studio is not going to work. If something is not good enough, stop doing it.

A lot of what we are doing is getting design out of the way.

We shouldn't be afraid to fail- if we are not failing we are not pushing.

There's no other product that changes function like the computer.

We don't do focus groups - that is the job of the designer.

There's an applied style of being minimal and simple, and then there's real simplicity. This looks simple, because it really is.

There's no learning without trying lots of ideas and failing lots of times.