When our tools are broken, we feel broken. And when somebody fixes one, we feel a tiny bit more whole.
Jonathan IveThe goal of Apple is not to make money but to make really nice products, really great products.
Jonathan IveWhen our tools are broken, we feel broken. And when somebody fixes one, we feel a tiny bit more whole.
Jonathan IveThe goal of Apple is not to make money but to make really nice products, really great products.
Jonathan Ive