I left London in 1992, but I'm there 3-4 times a year, and love visiting.

Our goal is to try to bring a calm and simplicity to what are incredibly complex problems so that you're not aware really of the solution.

When our tools are broken, we feel broken. And when somebody fixes one, we feel a tiny bit more whole.

I think there is a profound and enduring beauty in simplicity; in clarity, in efficiency. True simplicity is derived from so much more than just the absence of clutter and ornamentation. It's about bringing order to complexity.

It's one of the curses of designing that when you look at anything, you're constantly thinking, Why? Why - why was it designed like that, and not like this?

Different and new is relatively easy. Doing something thats genuinely better is very hard.

It feels like each time we are beginning at the beginning, in a really exciting way.