I left London in 1992, but I'm there 3-4 times a year, and love visiting.

To do something innovative means that you reject reason.

At the start of the process the idea is just a thought - very fragile and exclusive. When the first physical manifestation is created everything changes. It is no longer exclusive, now it involves a lot of people.

Very often design is the most immediate way of defining what products become in people's minds.

It's very easy to make something that is new. So we are trying to make things that are better.

We say no to a lot of things so we can invest an incredible amount of care on what we do.

There are a thousand no's for every yes.