I left London in 1992, but I'm there 3-4 times a year, and love visiting.

We make and sell a very, very large number of (hopefully) beautiful, well-made things. Our success is a victory for purity, integrity - for giving a damn.

The quest for simplicity has to pervade every part of the process. It really is fundamental.

Apple's Jony Ive describes his "fanatical" approach to design in new interview

The most important thing is that you actually care, that you do something to the very best of your ability

Different and new is relatively easy. Doing something thats genuinely better is very hard.

There are a thousand no's for every yes.