Titles or organizational structures, that’s not the lens through which we see our peers.

A lot of what we are doing is getting design out of the way.

The quest for simplicity has to pervade every part of the process. It really is fundamental.

The defining qualities are about use: ease and simplicity. Caring beyond the functional imperative, we also acknowledge that products have a significance way beyond traditional views of function.

As a kid, I remember taking apart whatever I could get my hands on.

Our goal is to try to bring a calm and simplicity to what are incredibly complex problems so that you're not aware really of the solution.

Perhaps I'd like to design cars, but I don't think I'd be much good at it.