Really great design is hard. Good is the enemy of great.

There's an applied style of being minimal and simple, and then there's real simplicity. This looks simple, because it really is.

I’m always focussed on the actual work, and I think that’s a much more succinct way to describe what you care about than any speech I could ever make.

It's actually a rare and precious thing to discover what it is you love to do, and I encourage you to remain unapologetically consumed by it. Be faithful to your gift and very confident in its value.

Designing and developing anything of consequence is incredibly challenging.

What we don't include is as important as what we do include.

I think it’s a wonderful view that care was important – but I think you can make a one-off and not care and you can make a million of something and care. Whether you really care or not is not driven by how many of the products you’re going to make.