Objects and their manufacture are inseparable, you understand a product if you understand how it's made.
Jonathan IveReally great design is hard. Good is the enemy of great. Competent design is not too much of a stretch. But if you are trying to do something new, you have challenges on so many axes.
Jonathan IveI get an incredible thrill and satisfaction from seeing somebody with Appleโs tell-tale white earbuds. But Iโm constantly haunted by thoughts of, is it good enough? Is there any way we could have made it better?
Jonathan Ive