Really great design is hard. Good is the enemy of great.

A small change at the beginning of the design process defines an entirely different product at the end.

If you are truly innovating, you don't have a prototype you can refer to.

I think subconsciously people are remarkably discerning. I think that they can sense care.

It's very easy to make something that is new. So we are trying to make things that are better.

There's an applied style of being minimal and simple, and then there's real simplicity. This looks simple, because it really is.

A beautiful product that doesn't work very well is ugly.