Perhaps I'd like to design cars, but I don't think I'd be much good at it.

There's no learning without trying lots of ideas and failing lots of times.

One thing most people don't know is that Steve Jobs is an exceptional designer.

If you are truly innovating, you don't have a prototype you can refer to.

Apple's Jony Ive describes his "fanatical" approach to design in new interview

There are a thousand no's for every yes.

To design something really new and innovative you have to reject reason.