So much of what we try to do is get to a point where the solution seems inevitable: you know, you think "of course it's that way, why would it be any other way?" It looks so obvious, but that sense of inevitability in the solution is really hard to achieve.

What we don't include is as important as what we do include.

Really great design is hard. Good is the enemy of great. Competent design is not too much of a stretch. But if you are trying to do something new, you have challenges on so many axes.

What we make testifies who we are. People can sense care and can sense carelessness.

I am keenly aware that I benefit from a wonderful tradition in the UK of designing and making.

To do something innovative means that you reject reason.

There are 9 rejected ideas for every idea that works.