So much of what we try to do is get to a point where the solution seems inevitable: you know, you think "of course it's that way, why would it be any other way?" It looks so obvious, but that sense of inevitability in the solution is really hard to achieve.

I discovered at an early age that all I've ever wanted to do is design.

Making the solution seem so completely inevitable and obvious, so uncontrived and natural - it's so hard!

Simplification is one of the most difficult things to do.

Titles or organizational structures, that’s not the lens through which we see our peers.

We try to solve very complicated problems without letting people know how complicated the problem was.

Our goal is to try to bring a calm and simplicity to what are incredibly complex problems so that you're not aware really of the solution.