All organisms rely on exchange. They form symbiotic partnerships in order to obtain the energy that they need to survive. Energy is the currency of nature.

Just the idea of making money can increase your skin conductancy, meaning there's a current of excitement.

Look at Google. They are re-organizing their businesses ,even renaming it with Alphabet, so they can be bolder and make strategic mistakes and then learn from them. But most companies aren't Google in that they make incremental changes and don't go for the moon shot.

One of the best ways to convince someone is to use a telling example, a story, a narrative. When Steve Jobs announced a new product, he told a story, exzlaining how a product would change the world as we know it. He turned Apple into a story whose challenges and adventures you want to hear about.

Money numbs your senses. People who touched paper money and then placed their hands in hot burning water didn't feel as much pain as those who hadn't touched money.

People have tried to control other people by trapping them with debt. A loan can become a harmful and dangerous weapon.

Albert Murray's The Omni-Americans is the most valuable non-business book because it discusses how you have to draw upon everyone's creativity. America is a mash-up of cultures and traditions, and great businesses know how to tap the strengths of all their employees, whatever their background may be.