Don't accept the excuse of complexity. A lot of people will tell you, this is too challenging, this is too complicated, yeah well I know other people simplify but that's not for me, this is a complicated business. They're wrong. You can change the world in 140 characters.

The real thing you do is you ask a lot of questions.

Basically this is what you want - a high performance machine that idiots can run.

Every good startup is a cult. And it's really hard to create a cult if you are sharing space with people. Because a cult means you think you are better than every other startup, you have a special way of doing things that's better than anyone else in the world.

I don't believe ever in shared office spaces. Peter talks a little bit about this, every good startup is a cult. It's very hard to create a cult if you're sharing space with people.

Building a company is basically taking all the irrational people you know... Putting them in one building and then living with them 12 hrs a day at least.

You want to start with the objective of everything should feel exactly the same.