The key metric of whether you've succeeded is what fraction of your employees use that dashboard everyday.
Keith RaboisI don't believe ever in shared office spaces. Peter talks a little bit about this, every good startup is a cult. It's very hard to create a cult if you're sharing space with people.
Keith RaboisSo that's your job too, to clarify and simplify for everybody on your team. The more you simplify the better people will perform.
Keith RaboisMost people will solve the problems they know how to solve. Roughly speaking they will solve B+ problems instead of A+ problems. A+ problems are high impact problems for your company but they're difficult problems.
Keith RaboisYou can build the most important companies in history with a very simple to describe concept. You can market products in less than 50 characters. There is no reason why you can't build your company the same way. So force yourself to simplify every initiative, every product, every marketing, everything you do. Basically take out that red and start eliminating stuff.
Keith RaboisIt's never a metric, it's where the person is going or not. Metrics are used to make things work better, but don't necessarily make a business better.
Keith RaboisThere are three things you need to do as a CEO-founder. Think strategically, drive design, and drive technology. Some people who are really good at one can build a pretty foundational company. Most people who are very successful are good at two. But Jack is the only person in the Valley I've met who's all three. He's a first-rate strategist, a first-rate designer, and a first-rate technologist.
Keith RaboisI walk into a company office and I can tell often whether I'm gonna invest, as soon as I walk in.
Keith RaboisBarrels are very difficult to find. But when you have them, give them lots of equity. Promote them, take them to dinner every week, because they are virtually irreplaceable because they are also very culturally specific. So a barrel at one company may not be a barrel at another company. One of the ways, the definition of a barrel is, they can take an idea from conception and take it all the way to shipping and bring people with them.
Keith RaboisThe office environment that people live in and work in, dictates your culture and how people make decisions.
Keith RaboisYou kinda want to look for the anomalies. You don't actually want to look for the expected behaviour.
Keith RaboisYou need to simplify the value proposition in the company's metrics for success on a whiteboard.
Keith RaboisIt's easy to shortcut when you get busy explaining the why's of the world, but it's very important to try.
Keith RaboisYou generally know when someone asks you to do something- am I more writing, or am I more editing? The editor is the best metaphor for your job.
Keith RaboisThe agenda should be crafted by the employee who reports to the manager not the manager.
Keith RaboisThe companies I have traditionally seen do best over the long term had lead investors for their seed rounds
Keith RaboisUltimately, I don't believe that you can build a company without a lot of effort, and that you need to lead by example.
Keith RaboisThe first thing that editor does is they take out a red pen, or nowadays you go online, and they start striking things. Basically eliminating things, the biggest task of an editor is to simplify, simplify, simplify and that usually means omitting things.
Keith RaboisIt's actually a good thing if you do reference checks on somebody and half the people you call say they are a micromanager and the other half say they actually give me a lot of responsibility. That's a feature not a bug.
Keith RaboisForce yourself to simplify every initiative, every product, every marketing, everything you do.
Keith RaboisDon't accept the excuse of complexity. A lot of people will tell you, this is too challenging, this is too complicated, yeah well I know other people simplify but that's not for me, this is a complicated business. They're wrong. You can change the world in 140 characters.
Keith RaboisAt first when you start a company, everything's gonna feel like a mess and it really should. It should feel like everyday there's a new problem, and what you're doing is fundamentally triaging.
Keith RaboisSome people can't learn to play the guitar by reading a book. You have to actually try to manage a bit and you won't do well at first.
Keith RaboisMost people, most great people even are ammunition. But what you need in your company are barrels. You can only shoot through the number of unique barrels you have, so that's how the velocity of your company improves... is by adding barrels, and then you stock them with ammunition and then you can do a lot.
Keith RaboisThe more you simplify, the better people will perform. People can not understand and keep track of a long complicated set of initiatives. So you have to distill it down to one, two, or three things and use a framework they can repeat, they can repeat without thinking about, they can repeat to their friends, they can repeat at night.
Keith RaboisYou are not going to do most of the work. You shouldn't be doing most of the work... and the way you get out of doing most of the work, is you delegate.
Keith RaboisUsually when you hire more engineers, you actually don't get that much more done, you actually sometimes get less done.
Keith RaboisMost people would agree that the details matter when it faces the user. But where the real debate is on things that don't face the user.
Keith RaboisBuilding a company is basically taking all the irrational people you know... Putting them in one building and then living with them 12 hrs a day at least.
Keith RaboisTransparency people talk a lot about, it's a goal everybody ascribes to but when push comes to shove, very few people actually adhere to it.
Keith RaboisAs the company scales, everybody is not going to get invited to every single meeting, but they're gonna want to go to every meeting.
Keith RaboisWhen you start a company everything is going to feel like a mess. And it really should. If you have too much process, too much predictability, you are probably not innovating fast enough and creatively enough.
Keith Rabois