The companies I have traditionally seen do best over the long term had lead investors for their seed rounds
I'd actually argue forging a company is far more harder than forging a product
Your goal over time is to use less red ink every day.
The real thing you do is you ask a lot of questions.
The office environment that people work in everyday dictates the culture that you are going to be in.
The job of an editor is to ensure a consistent voice.