I don't believe ever in shared office spaces. Peter talks a little bit about this, every good startup is a cult. It's very hard to create a cult if you're sharing space with people.

The way you scale that is you create notes for every meeting and send it to the entire company.

The office environment that people live in and work in, dictates your culture and how people make decisions.

Your goal over time is to use less red ink every day.

The real thing you do is you ask a lot of questions.

I'd actually argue forging a company is far more harder than forging a product

The construct of a dashboard, first of all should be drafted by the founder.