Your business should be defined, not in terms of the product or service you offer, but in terms of what customer need your product or service fulfills. While products come and go, basic needs and customer groups stay around, i.e., the need for communication, the need for transportation, etc. What market need do you supply?
Ken BlanchardMany people measure their success by wealth, recognition, power and status. There's nothing wrong with those, but if that's all you're focused on, you're missing the boat...if you focus on significance -using your time and talent to serve others -that's when truly meaningful success can come your way.
Ken Blanchard