Nice guys may appear to finish last, but usually they are running a different race.
When you touch - don't take. Touch people only when you are giving something - reassurance, support, encouragement, whatever
Anything worth doing does not have to be done perfectly - at first.
Catch people in the act of doing something right.
Customer service is not a department, it's everyone's job.
If you don't toot your own horn, someone else will use it as a spittoon.