Don't be different. Different scares people. People won't spend their money on different. They will, however, pay a premium for unique.

I have done the merry-go-round and I have ridden the roller-coaster. I have made my choice. I choose the roller-coaster. There is more risk when you choose the roller-coaster, but at least you will know you have lived.

I understand what my brand is. My brand is not my information. My brand is me and what I say is secondary to who I am.

No matter what I'm talking about, I can involve you into the story where you think it's you doing it. You're living it. I can remind you of things that went on in your life so you go, man I had that happen to me. I've been there. I've done that.

I think one of the mistakes typically with authors is they have written more books than they've read.

Do what you say you are going to do, when you say you are going to do it, in the way you said you were going to do it.

I write titles that are confrontational. I write titles that make people want to pick up a book and find out more about it. I write good books; I write great titles though.