Don't be different. Different scares people. People won't spend their money on different. They will, however, pay a premium for unique.

You can’t step up to the next level as long as you keep one foot on the lower level.

Everything has a price, including both success and failure. Choose either one and be prepared to pay the price.

It is a solid business principle that people who enjoy what they do are better at what they do.

I've been very, very successful at building probably the most recognizable, physically recognizable brand in personal development.

I think it's more helpful to keep your books sort of a singular focus. Get it said, get it said well, fascinate people with your words and then write another book.

Go to your checkbook and see what you spend money on. In an instant, you will know what is important to you because your money goes toward it.