Don't be different. Different scares people. People won't spend their money on different. They will, however, pay a premium for unique.

As your employer, if I see that you have to work hard to get your results, yet your coworkers achieve their results with little effort, don't be surprised if I'm not all that impressed with your hard work.

Branding is nothing but knowing who you are and what you do that makes you stand out from everyone else, then communicating that through your marketing efforts. Branding is discovering your uniqueness and learning to exploit it.

Everything has a price, including both success and failure. Choose either one and be prepared to pay the price.

I have discovered that enemies will buy your books as much as your fans buy your books because they're looking for something new to hate you for.

The world, and therefore the workplace, is full of idiots. And the reality of life is that when you get rid of one idiot, another will show up to take his place. It's the curse of humanity.

You can't write a book and just expect it to sell itself, you know. We're not building that better mousetrap and waiting for the world to beat a path to our dear. You've got to build a market for your book.