Don't be different. Different scares people. People won't spend their money on different. They will, however, pay a premium for unique.

When I'm writing a book - say I'm going to write a parenting book. I'll go out and buy the 100 top parenting books and I will read those, not so I can copy them for sure.

Your thoughts, your words, and your actions created the life you are living. You create your results—no one else.

Don’t measure busywork. Don’t measure activity. Measure accomplishment. It doesn’t matter what people do as much as it matters what they get done.

Find a problem that you can provide a solution to.

Branding is nothing but knowing who you are and what you do that makes you stand out from everyone else, then communicating that through your marketing efforts. Branding is discovering your uniqueness and learning to exploit it.

Clean up your own backyard. Change by example. Just be the way you want others to be and hope they pay attention.