Twitter marketing in 4 words: Listen. Learn. Care. Serve.
Have courage. It clears the way for things that need to be.
Want more Twitter followers? Take care of the ones you have FIRST!
You earn influence by giving value and attention to other people. BE USEFUL!
Helpful is the new viral.
Focus on the core problem your business solves & put out lots of content & enthusiasm, & ideas about how to solve that problem.