Steve [Jobs] is unique. There aren't many clients that are like that. You have one guy that you really work for. That's very rare.
You have to be daring and make something that doesn't look like anybody else.
Managing brands is going to be more and more about trying to manage everything that your company does.
Most ideas are a bit scary, and if an idea isn't scary, it's not an idea at all.
Baby Steps are for Babies, Not Brands. Be Amazing or Be Surpassed.
[In 2011 on Steve Jobs] He was the most amazing person I have ever know. He was a genius. He was an innovator. He was the best client we ever had. He was my friend.