Iād rather apologize than to be so timid as to never try to do anything smart or brave.
Good advertising is a dialog with people.
Managing brands is going to be more and more about trying to manage everything that your company does.
Ultimately, if you are doing great work, the money will come.
If you'd put it in a Powerpoint deck don't put it in your ad
An ad should be an appetizer, not a buffet.