[In 2004] That's how I got a relationship with Steve Jobs. Because I listened really hard to him cause he's the smartest guy I ever worked for.
Listen real hard to the smartest guy in the room before you go trying to prove how smart you are.
Most ideas are a bit scary, and if an idea isn't scary, it's not an idea at all.
When you open an Apple product it's like a religious experience.
Shocking is easy. Shockingly brilliant, a bit more challenging.
A thing that most creatives don't do well is that you've gotta learn to listen.