The smartest advertising is the advertising that communicates the best and respects the consumer's intelligence.

Baby Steps are for Babies, Not Brands. Be Amazing or Be Surpassed.

When creatively passionate people get together to start a company, the energy and camaraderie is really pretty stimulating.

Listen real hard to the smartest guy in the room before you go trying to prove how smart you are.

When you open an Apple product it's like a religious experience.

It's very demeaning that we have to put on a show to prove that we know how to put on a show.

[In 2004] That's how I got a relationship with Steve Jobs. Because I listened really hard to him cause he's the smartest guy I ever worked for.