The smartest advertising is the advertising that communicates the best and respects the consumer's intelligence.

Baby Steps are for Babies, Not Brands. Be Amazing or Be Surpassed.

The only reason you should move to a new job is if you are not getting the opportunity to do what you want to do and what you believe you can do.

Consumers never complain about ads being too smart.

Make it smart. Make it beautiful. Have fun.

Most people who are deemed 'mean' are usually perfectionist who make mediocre people unhappy, cause they put more pressure on them then they can handle.

I’d rather apologize than to be so timid as to never try to do anything smart or brave.