The smartest advertising is the advertising that communicates the best and respects the consumer's intelligence.

I found my own way of doing things.

Creative people are 50% ego and 50% insecurity.

[In 2011] What Steve Jobs did was simply make everything and everyone better.

If it's been done, do it better. If it hasn't been done, do it so well that better is not an option.

Steve [Jobs] is unique. There aren't many clients that are like that. You have one guy that you really work for. That's very rare.

I’d rather apologize than to be so timid as to never try to do anything smart or brave.