The smartest advertising is the advertising that communicates the best and respects the consumer's intelligence.

You have to be daring and make something that doesn't look like anybody else.

Advertising can be a very frustrating business.

[In 2011] What Steve Jobs did was simply make everything and everyone better.

If you'd put it in a Powerpoint deck don't put it in your ad

An ad should be an appetizer, not a buffet.

I've never found a client's business problem that could be solved solely through advertising.