TV spots are short. If you can't hold folks' attention for 20 seconds before revealing the brand, find another line of work.
Lee ClowThe smartest advertising is the advertising that communicates the best and respects the consumer's intelligence.
Lee ClowAn incredible advertising career is not about creating an incredibly amazing ad, it's about making an incredible amazing ad every single day of your career, it's about getting those adds killed, and resurrecting them over and over again. It's about your season average not that occasional home-run.
Lee Clow