When creatively passionate people get together to start a company, the energy and camaraderie is really pretty stimulating.

I’d rather apologize than to be so timid as to never try to do anything smart or brave.

Shocking is easy. Shockingly brilliant, a bit more challenging.

A thing that most creatives don't do well is that you've gotta learn to listen.

What I've always loved to do is build a brand that's so cool that you want to wear their T-shirt.

Hey! You can be more than just a car company. You can be more than just a pet food company. You can aspire to loving dogs, rather than just feeding dogs.

[In 2011 on Steve Jobs] He was the most amazing person I have ever know. He was a genius. He was an innovator. He was the best client we ever had. He was my friend.