When you open an Apple product it's like a religious experience.
Most ideas are a bit scary, and if an idea isn't scary, it's not an idea at all.
Baby Steps are for Babies, Not Brands. Be Amazing or Be Surpassed.
The only reason you should move to a new job is if you are not getting the opportunity to do what you want to do and what you believe you can do.
If you think you have a better mousetrap or car, or shirt, or whatever, you've got to tell people.
Managing brands is going to be more and more about trying to manage everything that your company does.