[In 2007] People's relationship with a brand is becoming a dialog, not a monolog.
Everything a brand does is advertising.
Shocking is easy. Shockingly brilliant, a bit more challenging.
TV spots are short. If you can't hold folks' attention for 20 seconds before revealing the brand, find another line of work.
Throughout history, the technology always comes first. It's just technology for a while, until the day we artists inherit it.
When creatively passionate people get together to start a company, the energy and camaraderie is really pretty stimulating.