Most ideas are a bit scary, and if an idea isn't scary, it's not an idea at all.
[In 2007] People's relationship with a brand is becoming a dialog, not a monolog.
Telling stories on behalf of brands is what I've done all my life.
Steve [Jobs] is unique. There aren't many clients that are like that. You have one guy that you really work for. That's very rare.
Make it smart. Make it beautiful. Have fun.
[In 2004] That's how I got a relationship with Steve Jobs. Because I listened really hard to him cause he's the smartest guy I ever worked for.