[In 2004] That's how I got a relationship with Steve Jobs. Because I listened really hard to him cause he's the smartest guy I ever worked for.
Consumers never complain about ads being too smart.
There's an independence to surfing, it's just you and the ocean. There aren't a bunch of rules.
Most ideas are a bit scary, and if an idea isn't scary, it's not an idea at all.
Creative people are 50% ego and 50% insecurity.
If you are always trying to do something great and different and fresh, lots of them are going to be shut down for lots of stupid or good reasons, but you have to keep on trying.