It's very demeaning that we have to put on a show to prove that we know how to put on a show.
If you'd put it in a Powerpoint deck don't put it in your ad
A thing that most creatives don't do well is that you've gotta learn to listen.
[In 2004] That's how I got a relationship with Steve Jobs. Because I listened really hard to him cause he's the smartest guy I ever worked for.
Consumers never complain about ads being too smart.
You have to be daring and make something that doesn't look like anybody else.