Hey! You can be more than just a car company. You can be more than just a pet food company. You can aspire to loving dogs, rather than just feeding dogs.

TV spots are short. If you can't hold folks' attention for 20 seconds before revealing the brand, find another line of work.

It's very demeaning that we have to put on a show to prove that we know how to put on a show.

When you open an Apple product it's like a religious experience.

When creatively passionate people get together to start a company, the energy and camaraderie is really pretty stimulating.

Make it smart. Make it beautiful. Have fun.

Listen real hard to the smartest guy in the room before you go trying to prove how smart you are.