Hey! You can be more than just a car company. You can be more than just a pet food company. You can aspire to loving dogs, rather than just feeding dogs.

TV spots are short. If you can't hold folks' attention for 20 seconds before revealing the brand, find another line of work.

A thing that most creatives don't do well is that you've gotta learn to listen.

If it's been done, do it better. If it hasn't been done, do it so well that better is not an option.

Listen real hard to the smartest guy in the room before you go trying to prove how smart you are.

Good advertising is a dialog with people.

Actions speak louder than meetings.