Hey! You can be more than just a car company. You can be more than just a pet food company. You can aspire to loving dogs, rather than just feeding dogs.

TV spots are short. If you can't hold folks' attention for 20 seconds before revealing the brand, find another line of work.

There's an independence to surfing, it's just you and the ocean. There aren't a bunch of rules.

What I've always loved to do is build a brand that's so cool that you want to wear their T-shirt.

Actions speak louder than meetings.

Telling stories on behalf of brands is what I've done all my life.

When you open an Apple product it's like a religious experience.