Creative people are 50% ego and 50% insecurity.
If it's been done, do it better. If it hasn't been done, do it so well that better is not an option.
A thing that most creatives don't do well is that you've gotta learn to listen.
If you'd put it in a Powerpoint deck don't put it in your ad
[In 2004] That's how I got a relationship with Steve Jobs. Because I listened really hard to him cause he's the smartest guy I ever worked for.
I found my own way of doing things.