Hey! You can be more than just a car company. You can be more than just a pet food company. You can aspire to loving dogs, rather than just feeding dogs.

Most people who are deemed 'mean' are usually perfectionist who make mediocre people unhappy, cause they put more pressure on them then they can handle.

Everything a brand does is advertising.

If you'd put it in a Powerpoint deck don't put it in your ad

Shocking is easy. Shockingly brilliant, a bit more challenging.

I’d rather apologize than to be so timid as to never try to do anything smart or brave.

If you are always trying to do something great and different and fresh, lots of them are going to be shut down for lots of stupid or good reasons, but you have to keep on trying.