If you'd put it in a Powerpoint deck don't put it in your ad
If you think you have a better mousetrap or car, or shirt, or whatever, you've got to tell people.
Good advertising is a dialog with people.
Most ideas are a bit scary, and if an idea isn't scary, it's not an idea at all.
[In 2007] People's relationship with a brand is becoming a dialog, not a monolog.
I have always felt the word 'advertising' is either a diminutive or derogatory term that kind of goes with stuff people don't like, and I always felt frustrated because I felt like I was a communication artist or a media artist. The best advertising is one of the art forms of our culture.