When you open an Apple product it's like a religious experience.

The smartest advertising is the advertising that communicates the best and respects the consumer's intelligence.

[In 2011 on Steve Jobs] He was the most amazing person I have ever know. He was a genius. He was an innovator. He was the best client we ever had. He was my friend.

Steve [Jobs] is unique. There aren't many clients that are like that. You have one guy that you really work for. That's very rare.

Managing brands is going to be more and more about trying to manage everything that your company does.

[In 2011] What Steve Jobs did was simply make everything and everyone better.

If it's been done, do it better. If it hasn't been done, do it so well that better is not an option.