A thing that most creatives don't do well is that you've gotta learn to listen.
Baby Steps are for Babies, Not Brands. Be Amazing or Be Surpassed.
Good advertising is a dialog with people.
It's very demeaning that we have to put on a show to prove that we know how to put on a show.
I have always felt the word 'advertising' is either a diminutive or derogatory term that kind of goes with stuff people don't like, and I always felt frustrated because I felt like I was a communication artist or a media artist. The best advertising is one of the art forms of our culture.
What I've always loved to do is build a brand that's so cool that you want to wear their T-shirt.