When you open an Apple product it's like a religious experience.
Hey! You can be more than just a car company. You can be more than just a pet food company. You can aspire to loving dogs, rather than just feeding dogs.
Everything a brand does is advertising.
Telling stories on behalf of brands is what I've done all my life.
Make it smart. Make it beautiful. Have fun.
TV spots are short. If you can't hold folks' attention for 20 seconds before revealing the brand, find another line of work.