If you'd put it in a Powerpoint deck don't put it in your ad
Creative people are 50% ego and 50% insecurity.
Most ideas are a bit scary, and if an idea isn't scary, it's not an idea at all.
Everything a brand does is advertising.
Baby Steps are for Babies, Not Brands. Be Amazing or Be Surpassed.
[In 2004] That's how I got a relationship with Steve Jobs. Because I listened really hard to him cause he's the smartest guy I ever worked for.