If you think you have a better mousetrap or car, or shirt, or whatever, you've got to tell people.
Iād rather apologize than to be so timid as to never try to do anything smart or brave.
Everything a brand does is advertising.
I've never found a client's business problem that could be solved solely through advertising.
An ad should be an appetizer, not a buffet.
Baby Steps are for Babies, Not Brands. Be Amazing or Be Surpassed.