A thing that most creatives don't do well is that you've gotta learn to listen.
An ad should be an appetizer, not a buffet.
Ultimately, if you are doing great work, the money will come.
What I know how to do is nurture and help people discover the best opportunities.
The smartest advertising is the advertising that communicates the best and respects the consumer's intelligence.
Steve [Jobs] is unique. There aren't many clients that are like that. You have one guy that you really work for. That's very rare.