Steve [Jobs] is unique. There aren't many clients that are like that. You have one guy that you really work for. That's very rare.
If it's been done, do it better. If it hasn't been done, do it so well that better is not an option.
What I know how to do is nurture and help people discover the best opportunities.
When you open an Apple product it's like a religious experience.
Make it smart. Make it beautiful. Have fun.
[In 2007] People's relationship with a brand is becoming a dialog, not a monolog.