Most ideas are a bit scary, and if an idea isn't scary, it's not an idea at all.
When creatively passionate people get together to start a company, the energy and camaraderie is really pretty stimulating.
Hey! You can be more than just a car company. You can be more than just a pet food company. You can aspire to loving dogs, rather than just feeding dogs.
[In 2007] People's relationship with a brand is becoming a dialog, not a monolog.
Good advertising is a dialog with people.
There's an independence to surfing, it's just you and the ocean. There aren't a bunch of rules.