It's very demeaning that we have to put on a show to prove that we know how to put on a show.
Good advertising is a dialog with people.
A thing that most creatives don't do well is that you've gotta learn to listen.
Baby Steps are for Babies, Not Brands. Be Amazing or Be Surpassed.
What I've always loved to do is build a brand that's so cool that you want to wear their T-shirt.
Steve [Jobs] is unique. There aren't many clients that are like that. You have one guy that you really work for. That's very rare.