[In 2007] People's relationship with a brand is becoming a dialog, not a monolog.

Creative people are 50% ego and 50% insecurity.

When creatively passionate people get together to start a company, the energy and camaraderie is really pretty stimulating.

Baby Steps are for Babies, Not Brands. Be Amazing or Be Surpassed.

Shocking is easy. Shockingly brilliant, a bit more challenging.

There's an independence to surfing, it's just you and the ocean. There aren't a bunch of rules.

TV spots are short. If you can't hold folks' attention for 20 seconds before revealing the brand, find another line of work.