[In 2007] People's relationship with a brand is becoming a dialog, not a monolog.

The smartest advertising is the advertising that communicates the best and respects the consumer's intelligence.

There's an independence to surfing, it's just you and the ocean. There aren't a bunch of rules.

Hey! You can be more than just a car company. You can be more than just a pet food company. You can aspire to loving dogs, rather than just feeding dogs.

Steve [Jobs] is unique. There aren't many clients that are like that. You have one guy that you really work for. That's very rare.

If you think you have a better mousetrap or car, or shirt, or whatever, you've got to tell people.

[In 2004] That's how I got a relationship with Steve Jobs. Because I listened really hard to him cause he's the smartest guy I ever worked for.