[In 2007] People's relationship with a brand is becoming a dialog, not a monolog.

I found my own way of doing things.

If you'd put it in a Powerpoint deck don't put it in your ad

You have to be daring and make something that doesn't look like anybody else.

What I know how to do is nurture and help people discover the best opportunities.

There's an independence to surfing, it's just you and the ocean. There aren't a bunch of rules.

If it's been done, do it better. If it hasn't been done, do it so well that better is not an option.