[In 2007] People's relationship with a brand is becoming a dialog, not a monolog.

When you open an Apple product it's like a religious experience.

You have to be daring and make something that doesn't look like anybody else.

I have always felt the word 'advertising' is either a diminutive or derogatory term that kind of goes with stuff people don't like, and I always felt frustrated because I felt like I was a communication artist or a media artist. The best advertising is one of the art forms of our culture.

[In 2011] What Steve Jobs did was simply make everything and everyone better.

Make it smart. Make it beautiful. Have fun.

Creative people are 50% ego and 50% insecurity.