[In 2011 on Steve Jobs] He was the most amazing person I have ever know. He was a genius. He was an innovator. He was the best client we ever had. He was my friend.

Baby Steps are for Babies, Not Brands. Be Amazing or Be Surpassed.

Make it smart. Make it beautiful. Have fun.

Good advertising is a dialog with people.

Consumers never complain about ads being too smart.

Advertising can be a very frustrating business.

Most ideas are a bit scary, and if an idea isn't scary, it's not an idea at all.