Make it smart. Make it beautiful. Have fun.

If it's been done, do it better. If it hasn't been done, do it so well that better is not an option.

[In 2011] What Steve Jobs did was simply make everything and everyone better.

It's very demeaning that we have to put on a show to prove that we know how to put on a show.

[In 2004] That's how I got a relationship with Steve Jobs. Because I listened really hard to him cause he's the smartest guy I ever worked for.

Actions speak louder than meetings.

There's an independence to surfing, it's just you and the ocean. There aren't a bunch of rules.