Shocking is easy. Shockingly brilliant, a bit more challenging.
Ultimately, if you are doing great work, the money will come.
[In 2007] People's relationship with a brand is becoming a dialog, not a monolog.
I've never found a client's business problem that could be solved solely through advertising.
Creativity thrives on a consistent diet of challenges and opportunities, which are often one and the same.
Consumers never complain about ads being too smart.