Baby Steps are for Babies, Not Brands. Be Amazing or Be Surpassed.
TV spots are short. If you can't hold folks' attention for 20 seconds before revealing the brand, find another line of work.
When you open an Apple product it's like a religious experience.
Actions speak louder than meetings.
Listen real hard to the smartest guy in the room before you go trying to prove how smart you are.
[In 2004] That's how I got a relationship with Steve Jobs. Because I listened really hard to him cause he's the smartest guy I ever worked for.