Listen real hard to the smartest guy in the room before you go trying to prove how smart you are.

Throughout history, the technology always comes first. It's just technology for a while, until the day we artists inherit it.

I have always felt the word 'advertising' is either a diminutive or derogatory term that kind of goes with stuff people don't like, and I always felt frustrated because I felt like I was a communication artist or a media artist. The best advertising is one of the art forms of our culture.

[In 2007] People's relationship with a brand is becoming a dialog, not a monolog.

Shocking is easy. Shockingly brilliant, a bit more challenging.

Steve [Jobs] is unique. There aren't many clients that are like that. You have one guy that you really work for. That's very rare.

A thing that most creatives don't do well is that you've gotta learn to listen.