Managing brands is going to be more and more about trying to manage everything that your company does.
Steve [Jobs] is unique. There aren't many clients that are like that. You have one guy that you really work for. That's very rare.
Good advertising is a dialog with people.
I found my own way of doing things.
I’d rather apologize than to be so timid as to never try to do anything smart or brave.
There's an independence to surfing, it's just you and the ocean. There aren't a bunch of rules.