TV spots are short. If you can't hold folks' attention for 20 seconds before revealing the brand, find another line of work.

Hey! You can be more than just a car company. You can be more than just a pet food company. You can aspire to loving dogs, rather than just feeding dogs.

I have always felt the word 'advertising' is either a diminutive or derogatory term that kind of goes with stuff people don't like, and I always felt frustrated because I felt like I was a communication artist or a media artist. The best advertising is one of the art forms of our culture.

Most ideas are a bit scary, and if an idea isn't scary, it's not an idea at all.

If you are always trying to do something great and different and fresh, lots of them are going to be shut down for lots of stupid or good reasons, but you have to keep on trying.

When creatively passionate people get together to start a company, the energy and camaraderie is really pretty stimulating.

Everything a brand does is advertising.