[In 2011] What Steve Jobs did was simply make everything and everyone better.
Everything a brand does is advertising.
[In 2007] People's relationship with a brand is becoming a dialog, not a monolog.
When creatively passionate people get together to start a company, the energy and camaraderie is really pretty stimulating.
Most people who are deemed 'mean' are usually perfectionist who make mediocre people unhappy, cause they put more pressure on them then they can handle.
Good advertising is a dialog with people.