TV spots are short. If you can't hold folks' attention for 20 seconds before revealing the brand, find another line of work.

Most people who are deemed 'mean' are usually perfectionist who make mediocre people unhappy, cause they put more pressure on them then they can handle.

Shocking is easy. Shockingly brilliant, a bit more challenging.

I found my own way of doing things.

I have always felt the word 'advertising' is either a diminutive or derogatory term that kind of goes with stuff people don't like, and I always felt frustrated because I felt like I was a communication artist or a media artist. The best advertising is one of the art forms of our culture.

An incredible advertising career is not about creating an incredibly amazing ad, it's about making an incredible amazing ad every single day of your career, it's about getting those adds killed, and resurrecting them over and over again. It's about your season average not that occasional home-run.

Baby Steps are for Babies, Not Brands. Be Amazing or Be Surpassed.