[In 2011] What Steve Jobs did was simply make everything and everyone better.
Advertising can be a very frustrating business.
If you are always trying to do something great and different and fresh, lots of them are going to be shut down for lots of stupid or good reasons, but you have to keep on trying.
[In 2007] People's relationship with a brand is becoming a dialog, not a monolog.
Everything a brand does is advertising.
You have to be daring and make something that doesn't look like anybody else.