Creative people are 50% ego and 50% insecurity.

Creativity thrives on a consistent diet of challenges and opportunities, which are often one and the same.

Shocking is easy. Shockingly brilliant, a bit more challenging.

If it's been done, do it better. If it hasn't been done, do it so well that better is not an option.

I’d rather apologize than to be so timid as to never try to do anything smart or brave.

[In 2011] What Steve Jobs did was simply make everything and everyone better.

Consumers never complain about ads being too smart.