Throughout history, the technology always comes first. It's just technology for a while, until the day we artists inherit it.

The smartest advertising is the advertising that communicates the best and respects the consumer's intelligence.

I have always felt the word 'advertising' is either a diminutive or derogatory term that kind of goes with stuff people don't like, and I always felt frustrated because I felt like I was a communication artist or a media artist. The best advertising is one of the art forms of our culture.

Creativity thrives on a consistent diet of challenges and opportunities, which are often one and the same.

Baby Steps are for Babies, Not Brands. Be Amazing or Be Surpassed.

[In 2004] That's how I got a relationship with Steve Jobs. Because I listened really hard to him cause he's the smartest guy I ever worked for.

Creative people are 50% ego and 50% insecurity.