Throughout history, the technology always comes first. It's just technology for a while, until the day we artists inherit it.

When creatively passionate people get together to start a company, the energy and camaraderie is really pretty stimulating.

Throughout history, the technology always comes first. It's just technology for a while, until the day we artists inherit it.

If you'd put it in a Powerpoint deck don't put it in your ad

[In 2004 on being at TBWA Chiat Day for 30 years.] Different people are different in terms of the way they're made. I knew since the day I arrived at Chiat Day that I was at home, and that I was at a place where I could prove my talent and my ability... I am also married for 35 years too, so it could just be how I am.

What I've always loved to do is build a brand that's so cool that you want to wear their T-shirt.

When you open an Apple product it's like a religious experience.