Throughout history, the technology always comes first. It's just technology for a while, until the day we artists inherit it.

[In 2011 on Steve Jobs] He was the most amazing person I have ever know. He was a genius. He was an innovator. He was the best client we ever had. He was my friend.

An incredible advertising career is not about creating an incredibly amazing ad, it's about making an incredible amazing ad every single day of your career, it's about getting those adds killed, and resurrecting them over and over again. It's about your season average not that occasional home-run.

[In 2011] What Steve Jobs did was simply make everything and everyone better.

There's an independence to surfing, it's just you and the ocean. There aren't a bunch of rules.

Creative people are 50% ego and 50% insecurity.

Make it smart. Make it beautiful. Have fun.