Throughout history, the technology always comes first. It's just technology for a while, until the day we artists inherit it.

Creativity thrives on a consistent diet of challenges and opportunities, which are often one and the same.

TV spots are short. If you can't hold folks' attention for 20 seconds before revealing the brand, find another line of work.

If you are always trying to do something great and different and fresh, lots of them are going to be shut down for lots of stupid or good reasons, but you have to keep on trying.

It's very demeaning that we have to put on a show to prove that we know how to put on a show.

Shocking is easy. Shockingly brilliant, a bit more challenging.

Make it smart. Make it beautiful. Have fun.