Throughout history, the technology always comes first. It's just technology for a while, until the day we artists inherit it.

Hey! You can be more than just a car company. You can be more than just a pet food company. You can aspire to loving dogs, rather than just feeding dogs.

What I've always loved to do is build a brand that's so cool that you want to wear their T-shirt.

[In 2004 on being at TBWA Chiat Day for 30 years.] Different people are different in terms of the way they're made. I knew since the day I arrived at Chiat Day that I was at home, and that I was at a place where I could prove my talent and my ability... I am also married for 35 years too, so it could just be how I am.

If you think you have a better mousetrap or car, or shirt, or whatever, you've got to tell people.

Actions speak louder than meetings.

If it's been done, do it better. If it hasn't been done, do it so well that better is not an option.