Baby Steps are for Babies, Not Brands. Be Amazing or Be Surpassed.

I've never found a client's business problem that could be solved solely through advertising.

If you'd put it in a Powerpoint deck don't put it in your ad

I’d rather apologize than to be so timid as to never try to do anything smart or brave.

If you are always trying to do something great and different and fresh, lots of them are going to be shut down for lots of stupid or good reasons, but you have to keep on trying.

[In 2004 on being at TBWA Chiat Day for 30 years.] Different people are different in terms of the way they're made. I knew since the day I arrived at Chiat Day that I was at home, and that I was at a place where I could prove my talent and my ability... I am also married for 35 years too, so it could just be how I am.

If you think you have a better mousetrap or car, or shirt, or whatever, you've got to tell people.