Baby Steps are for Babies, Not Brands. Be Amazing or Be Surpassed.

TV spots are short. If you can't hold folks' attention for 20 seconds before revealing the brand, find another line of work.

A thing that most creatives don't do well is that you've gotta learn to listen.

Steve [Jobs] is unique. There aren't many clients that are like that. You have one guy that you really work for. That's very rare.

If you are always trying to do something great and different and fresh, lots of them are going to be shut down for lots of stupid or good reasons, but you have to keep on trying.

If you'd put it in a Powerpoint deck don't put it in your ad

Telling stories on behalf of brands is what I've done all my life.