Advertising can be a very frustrating business.

Shocking is easy. Shockingly brilliant, a bit more challenging.

What I've always loved to do is build a brand that's so cool that you want to wear their T-shirt.

TV spots are short. If you can't hold folks' attention for 20 seconds before revealing the brand, find another line of work.

Creativity thrives on a consistent diet of challenges and opportunities, which are often one and the same.

I’d rather apologize than to be so timid as to never try to do anything smart or brave.

If it's been done, do it better. If it hasn't been done, do it so well that better is not an option.