Advertising can be a very frustrating business.

Most people who are deemed 'mean' are usually perfectionist who make mediocre people unhappy, cause they put more pressure on them then they can handle.

When you open an Apple product it's like a religious experience.

Steve [Jobs] is unique. There aren't many clients that are like that. You have one guy that you really work for. That's very rare.

[In 2004] That's how I got a relationship with Steve Jobs. Because I listened really hard to him cause he's the smartest guy I ever worked for.

There's an independence to surfing, it's just you and the ocean. There aren't a bunch of rules.

When creatively passionate people get together to start a company, the energy and camaraderie is really pretty stimulating.