Advertising can be a very frustrating business.

Creativity thrives on a consistent diet of challenges and opportunities, which are often one and the same.

Telling stories on behalf of brands is what I've done all my life.

The only reason you should move to a new job is if you are not getting the opportunity to do what you want to do and what you believe you can do.

If it's been done, do it better. If it hasn't been done, do it so well that better is not an option.

Consumers never complain about ads being too smart.

The smartest advertising is the advertising that communicates the best and respects the consumer's intelligence.